Sr. Global Product Manager

A healthy heart is essential to good health. That's why we're committed to advancing treatments for people with cardiovascular disease. As a global leader in Cardiac Rhythm Technologies, our breakthrough medical technologies help restore people's health so they can get back to living their best lives, faster. We focus on innovative technologies that can improve the way doctors treat people with heart arrhythmias, or irregular heartbeats.

Abbott is looking for a strong leader to manage our revolutionary therapy globally for Abbott CRM. This leader will be responsible for leading the cross-functional groups in all aspects of a product portfolio, including positioning, messaging, marketing strategy, pricing and reimbursement strategy, account and customer segmentation and targeting strategy, podium and publication strategy, and working with professional education to create sales and physician training plans. In addition, developing annual marketing plans and coordinating their successful implementation with the geography teams will be a critical step in the success of this leader. This is a highly visible position for the CRM business unit at Abbott. This role will help grow the long-term sales, profit, and market share position for assigned and overall product portfolio. This is a global position and will be located in our Austin, TX offices.

WHAT YOU’LL DO 

• Lead new product and campaign launches
• Diagnose and analyze brand, market and competitors
• Develop annual marketing plans to grow product sales, profit, and share
• Work closely with U.S. commercial team to ensure sales and marketing alignment and sales execution to marketing plans
• Forecast product demand and sales that lead to quarterly financial planning
• Monitor competitor activities and strategy and execute on competitive marketing timely
• Collaborate with education team to develop, implement, and update product training to sales force on an ongoing basis
• Work with cross-functional teams in developing product/campaign launch plan and key milestones
• Identify product positioning and messaging that reflect the product’s value proposition with marketing communication team
• Collaborates with market intelligence team in conducting market research for product positioning and pricing strategy
• Identify market entry strategy with reimbursement team
• Develop podium and publication plan with clinical team
• Create market develop plan with geography marketing teams
• Work with education team in developing field and physician training plans and ensuring optimal training execution
• Create and align on the go-to-market strategy with commercial organization, including key performance indicators, segmentation, and account/customer targeting
• Forecast launch demand to ensure adequate product supply
• Develop KOL strategy and physician champions for the product
• Collaborate with Public Affairs in deciding and executing appropriate media communications
• Track and report launch progress to senior leadership and key stakeholders regularly
• Manage downstream product marketing for the U.S. market in addition to providing global marketing guidance and support to OUS geographies

EDUCATION AND EXPERIENCE YOU’LL BRING 

Required 

• Bachelor’s degree
• Minimum of 7 years in medical device product marketing or 4 years Cardiac Rhythm Management sales + MBA
• Strong written and verbal communication capabilities required
• Willing to travel 30%, including extended overnight and global (as the pandemic permits)
• Must know how to Win Friends & Influence People
• Must be proactive and results oriented
• Proficiency with Microsoft Office suite of applications
• Estimated travel: 30%, including global travel

Preferred 

• MBA strongly preferred or 4 yrs Cardia Rhythm Managment sales + MBA
• Class III device product launch experience is strongly preferred
• Demonstrated leadership, strategic thinking, and analytical skills

WHAT WE OFFER

At Abbott, you can have a good job that can grow into a great career. We offer: 

• Training and career development, with onboarding programs for new employees and tuition assistance  
• Financial security through competitive compensation, incentives and retirement plans  
• Health care and well-being programs including medical, dental, vision, wellness and occupational health programs 
• Paid time off  
• 401(k) retirement savings with a generous company match 
• The stability of a company with a record of strong financial performance and history of being actively involved in local communities 

The base pay for this position is $102,700.00 – $205,300.00. In specific locations, the pay range may vary from the range posted.

• product marketing
• global marketing
• product sales
• sales force
• customer segmentation
• sales execution
• marketing plans
• marketing strategy
• product training
• marketing communication
• customer targeting
• campaign launch
• pricing strategy
• market entry strategy
• market research
• kol strategy
• value proposition
• go-to-market strategy
• analytical skills
• strategic thinking
• media communications
• market intelligence
• public affairs
• financial planning
• segmentation