Abbott Medical Devices, Digital Solutions

Senior Marketing Manager, Digital Solutions

Sylmar, CA or Austin, TX preferred - Onsite

Abbott Medical Devices, with revenue of >$14B in 2022, is a global leader in providing life changing technology for the management and treatment of people living with chronic conditions including Diabetes, Cardiovascular disease, Chronic Pain, and Movement Disorders.

The Digital Solutions organization reports in the Medical Devices group and is responsible for leveraging digitally enabled technology to increase patient access to care and provide our customers with best-in-class experiences that support our collective mission to improve patient outcomes.

Job Description

The Senior Marketing Manager, Digital Solutions role reports the Product Marketing Director, Digital Solutions.  This is a highly visible role that will interact with senior leadership on a regular basis.

In this role you will be responsible for leading the development and launch of critical product lines within Digital Solutions.   You will also be responsible for helping to design and deliver our marketing strategy.

As a product champion, you will be the hub for product and market knowledge, planning/execution, and achievement of business objectives. You will have full responsibility for your products, from identification of global customer and market needs/wants, concept and product development, to product launch and life cycle management.

You will collaborate with cross-functional stakeholders internally, as well as external partners, to build our next generation digital offerings.

What you will work on

Portfolio and Strategy

• Owner of one or more portfolio product line
• Contribute to the development and implementation of strategic plans, including analysis of the competitive environment, product positioning, and market analysis
• Build out business opportunities and business cases for your products
• Monitor customer, competitor, and industry trends to identify innovation opportunities

Product Management

• Be the Product Champion for key product lines within Digital Solutions portfolio
• Lead customer research and product/service ideation, design, and testing
• Deeply understand key moments in clinician and patient journeys.  Translate research and data into personas, journey maps, service-design blueprints, features, and requirements
• Collaborate and brainstorm with cross-business unit and cross-functional teams (including Designers, Engineers, Marketing, Clinical Affairs, Operations, Finance, R&D, Quality, and Regulatory)
• Represent the customer and drive a customer-driven mindset as input to R&D and other functions throughout the product development cycle (e.g., developing customer requirements)
• Build strong relationships with leading KOLs around the globe. Manage physician advisory boards, congress/symposium, and other KOL engagement activities

Downstream Marketing

• Build out product launch plans and lead the execution of launch activities
• Support the commercial organizations in achieving sales plans and forecasts
• Create clear line of communication between Global Marketing and all other areas that affect the product
• Build marketing communications and educational materials - develop resources, programs, and any other collateral material required to support sales and key marketing messages
• Drive market development activities through best practices and development of tools to raise awareness of the benefits of the digital solutions products
• Ensure launch and post-launch success; offer leadership to commercial organizations and on-market teams
• Ongoing monitoring, measurement, and improvement of products through their life cycles

Leadership

• Mentor and coach others in the team to build a strong and productive culture
• Spearhead process and system improvements to build a best-in-class marketing competence within our team
• Present to senior leadership, customers, and across Abbott
• Help us to build a best-in-class marketing approach – from building our brand strategy to digital marketing

Qualifications

Required

Background

• Bachelor’s degree
• 7+ years product management or downstream marketing experience
• Comfortable with both upstream and downstream activities

Preferred

• MBA or other related advanced degree
• Engineering or Clinical background
• Experience in digital health technology, preferably in the health or medical space
• Experience with data analytics, and AI/Machine learning

Behaviors

• Creative problem solver, agile mindset
• Takes initiative, drives innovation and change
• Proven ability to manage to plan and resolve issues. Effectively clarify issues and actions
• Polished communicator- written documentation and oral presentations/ discussions/ meetings
• Excellent reputation for building relationships across various levels of an organization
• Ability to excel in a fast-paced and changing environment and work with minimal direction
• Strong organizational skills and the ability to prioritize
• Ability to execute with quality

What We Offer

At Abbott, you can have a good job that can grow into a great career. We offer:

• Training and career development, with onboarding programs for new employees and tuition assistance
• Financial security through competitive compensation, incentives and retirement plans
• Health care and well-being programs including medical, dental, vision, wellness and occupational health programs
• Paid time off
• 401(k) retirement savings with a generous company match
• The stability of a company with a record of strong financial performance and history of being actively involved in local communities

Learn more about our benefits that add real value to your life to help you live fully:  http://www.abbottbenefits.com/pages/candidate.aspx

Follow your career aspirations to Abbott for diverse opportunities with a company that provides the growth and strength to build your future. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.

TRAVEL:

Yes, 20+% of the Time

The base pay for this position is $118,100.00 – $236,100.00. In specific locations, the pay range may vary from the range posted.

• digital marketing
• digital solutions
• global marketing
• product marketing
• marketing strategy
• downstream marketing
• market development
• agile mindset
• r&d
• digital health
• customer research
• life cycle management
• digital offerings
• customer requirements
• data analytics
• product development
• machine learning
• market knowledge
• product development cycle
• brainstorm
• digital health technology
• clinical affairs
• market analysis
• brand strategy
• manage physician

Sorry, this job is closed.