Senior Data Analyst (Marketing)

Job Title

Senior Data Analyst (Marketing)

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to:

• Career development with an international company where you can grow the career you dream of.

• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.

• An excellent retirement savings plan with a high employer contribution.

• Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.

• A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.

• A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

This position works out of our Alameda, CA office in the Lingo division and reports to the Director of Performance and Lifecycle Marketing.  Lingo is a new biosensing technology that provides users a window into their body. Lingo tracks key biomarkers – such as glucose, ketones, and lactate – to help people make better decisions about their health and nutrition. Biowearable technology will digitize, decentralize, and democratize healthcare, enabling consumers to take control of their own health.

What You’ll Work On

• Lead Analysis: Independently design and execute analyses driven by clear business needs and hypotheses.

• Attribution & Incrementality: Develop and refine attribution models and measure incremental impact across channels.

• CRM Analytics: Analyze lifecycle marketing performance, segmentation, and engagement metrics across CRM platforms (e.g., Braze, Marketo).

• Test Design & Implementation: Own the design, execution, and evaluation of experiments (A/B tests, DMA tests, geo-lift studies).

• Data Management: Use SQL, Python, and analytics tools to extract, transform, and analyze large datasets.

• Insights & Reporting: Translate complex data into clear, actionable recommendations for marketing, CRM, and growth strategies.

Required Qualifications

• Bachelor’s degree Engineering, Data Analytics, Data Science, Statistics or related STEM field

• 5+ Years hands-on experience in Data Analytics or Data Science in an eCommerce or Retail environment.

• Proficiency in SQL, Python, or other common analytics and reporting tools (e.g., Pandas, NumPy, visualization libraries).

• Ability to independently lead hypothesis-driven analysis and communicate findings effectively.

• Deep understanding of statistical significance, marketing attribution models, and incrementality measurement methodologies.

• Experience designing, implementing, and communicating test results (A/B, DMA, geo-lift).

• Ability to analyze customer lifecycle metrics, segmentation, and retention strategies.

Preferred Qualifications

• Familiarity with retail media networks (Amazon / Walmart Marketing Cloud Environments).

• Solid understanding of media mix modeling and its application in marketing strategy.

• Some exposure to marketing investment frameworks and ROI optimization.

• Working knowledge of major advertising platforms (Google Ads, Meta Ads) and CRM platforms (Braze, Marketo, Salesforce Marketing Cloud).

• Experience working with data engineers.

Apply Now

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives:  www.abbottbenefits.com

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott, and on Twitter @AbbottNews.

The base pay for this position is $100,000.00 – $200,000.00. In specific locations, the pay range may vary from the range posted.

• sql
• python
• data analytics
• marketing attribution models
• statistical significance
• incrementality measurement
• crm platforms
• a/b testing
• braze
• marketo
• pandas
• numpy
• visualization libraries
• dma testing
• geo-lift studies
• customer lifecycle metrics analysis
• segmentation analysis
• retention strategies analysis
• data management
• hypothesis-driven analysis
• stakeholder communication
• lead analysis
• media mix modeling
• marketing investment frameworks
• roi optimization
• google ads
• meta ads
• salesforce marketing cloud