Marketing Manager, Enterprise

in Lake Forest, IL

Marketing Manager, Enterprise Job

Job Description Job Attributes+

  • Job ID

    31080052

  • Req #

    ABLAUS31080052ENUSEXTERNAL

  • Job Location

    Lake Forest, IL, US

  • Job Category

    Marketing

  • Job Type

    Full time

  • Travel

    Yes, 25 % of the Time

  • Schedule

    40 hours per week

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:

  • Career development with an international company where you can grow the career you dream of.
  • Free medical coverage for employees* via the Health Investment Plan (HIP) PPO
  • An excellent retirement savings plan with high employer contribution
  • Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
  • A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
  • A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

This Marketing Manager, Enterprise will work in our Lake Forest, IL office.

As the Marketing Manager, Enterprise, you’ll have the chance to define the customer facing Enterprise program across Rapid and Molecular Diagnostics (RMDx).  

Key responsibilities include developing messaging and tools, to disseminate across the organization, that will be successful in meeting our customer’s needs. This will require developing programs, tools, messages, services, and behaviors that will produce maximum results in enabling targeted growth across our largest Enterprise accounts. This role will establish best practices to provide input into value propositions, including Abbott portfolio offerings, gain support for target accounts marketing strategies, and advance the Abbott brand in key accounts.  This includes, but is not limited to, all marketing efforts for target accounts, including segmentation, guide market research/VOC, consolidate and translate economic messages from businesses, and support of division product launch strategies.

Core Job Responsibilities

  • Developing multi-product marketing materials and programs for execution with target GPO’s and IDN's
  • Responsible for development of Enterprise Account centric marketing materials, focused on broader value proposition across Diagnostics to administrative customers.
  • Developing, quantifying, and delivering account specific Abbott value propositions to protect and/or gain competitive share in targeted markets. 
  • Creating, implementing, and owning Enterprise brand strategy and standards; relevant quality processes as required in the regulated requirement.
  • Serving as the primary liaison with BU commercial marketing organizations to ensure Enterprise alignment in sales and marketing initiatives. Owning and managing communication, message dissemination to/from commercial BUs to Enterprise team.
  • Creating key communications strategies, including portfolio positioning, messaging, digital and social channels and PR to build and enhance the corporate and product brands and achieve company objectives.
  • Developing detailed plans in alignment with strategic objectives of larger-scale and/or complex programs, including master schedule, budgets, program milestones, and key programs tasks and deliverables.
  • Developing tools, messages, data, programs, systems, services, and behaviors to enable maximum results in enabling sales packaging of our total Rapid Diagnostics portfolio.  Identifying industry trends and changing market regulations and understands impact on strategic account.  
  • Leading and influencing organizational thinking on evolving healthcare landscape and partnering with customers and key stakeholders to navigate systems e.g., healthcare reform, distribution channel consolidation,
  • Leveraging the full portfolio of Abbott Rapid and Molecular Diagnostics (RMDx) and be the primary Marketing liaison with Abbott Core Diagnostics, Medical Devices, Nutrition, and other business units to co create unique customer value to Abbott. This will include where appropriate, cross divisional client engagements.  
  • Partnering with commercial teams and Enterprise Leadership on event strategy and planning for key internal and external events to ensure consistent and appropriate corporate and brand messaging.

Required

  • A bachelor’s degree in business administration, Marketing, or equivalent experience. MBA preferred.
  • Ability to travel 25% to cover engagements.

Preferred

  • Six or more years of progressively more responsible business experience within diagnostics, including product management and/or market development experience and/or a commercially focused role centered on driving revenue and collaborating closely with sales management.
  • Documented record of delivering marketing information which adds value to management’s decision-making process.
  • Demonstrated verbal and written communication, interpersonal and presentation skills; the ability to lead a cross-functional team and communicate with multiple levels of the organization.
  • Ability to effectively communicate, speak in public, and adapt to rapidly changing environments is a must.
  • Proven success as an expert in all aspects of value-based, solution selling and ability to work in cross-functional teams to meet clearly defined objectives that benefit the company and customer.
  • Ability to effectively work in a cross-functional, highly matrixed team, achieving results through influence, contributing strategic insight, and incorporating feedback from the field selling organizations.
  • Experience with informatics and/or digital health and the impact to broadband strategies.
  • Executive level business and financial acumen, strong team leadership skills, knowledge of all products and services, strategic thinking, and data analytics.

Apply Now

* Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives:  www.abbottbenefits.com

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews.



The base pay for this position is $125,300.00 – $250,700.00. In specific locations, the pay range may vary from the range posted.

Job Skills

  • data analytics
  • changing environments
  • brand strategy
  • sales management
  • written communication
  • market development
  • product management
  • product marketing
  • product launch
  • organizational thinking
  • market research
  • marketing materials
  • business administration
  • solution selling

 

Sorry, this job is closed.

Additional Information

Who We Are

PUT YOUR TALENTS TO WORK

Abbott values the leadership skills developed through military service and we have a broad range of functional areas to put your talents to work. Our organization is making a difference in the lives of the people we serve with a diverse offering of healthcare products. We have a strong veteran employee community to help with your transition from the military to the corporate world.

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