Group Marketing Manager - Mitral Therapies

in Santa Clara, CA

Group Marketing Manager - Mitral Therapies Job

Job Description Job Attributes+

  • Job ID

    31077186

  • Req #

    ABLAUS31077186ENUSEXTERNAL

  • Job Location

    Santa Clara, CA, US

  • Job Category

    Marketing

  • Job Type

    Full time

  • Travel

    Yes, 20 % of the Time

  • Schedule

    40 hours per week

The Opportunity

Our business purpose is to restore health and improve quality of life through the design and provision of device and management solutions for the treatment of structural heart disease.

This position works onsite within the Structural Heart division in our Santa Clara, CA or in our Minneapolis, St Paul Office.

WHAT YOU'LL WORK ON

The Global Group Marketing Manager is responsible for leading a team and developing the therapy development plan for Transcatheter Mitral Repair and the franchise marketing plan for MitraClip.

Specifically, the therapy development plan will involve:

  • Identification of barriers to growth of MitraClip in key markets including EMEA, USA, Japan, China, Asia Pacific, Canada and Latin America and development of marketing and business strategies to overcome these barriers in partnership with global marketing and geographic commercial teams.
  • Development of a franchise marketing plan for MitraClip including increasing implant rates among existing implanters and blunting competitive entry into the TMV repair space.  This will include the classic marketing strategies of promotion, pricing, product positioning and commercial strategies and tactics to maintain share in light of competitive entry.
  • Development of awareness and education strategies to target referring physicians.
  • Development of awareness, education and trial programs for ICs and surgeons who currently are not implanting MitraClip or have not adopted MitraClip
  • Development of procedure development strategies
  • Development of customer segmentation strategy based on MitraClip adoption and marketing programs to reach these segments.

Specific job responsibilities include:

  • Manage and lead a team of 2 (two) direct reports.
  • Working with the product division and the geographic marketing partners to develop a thorough analysis of market size, procedure volume and penetration model.
  • Market research and analysis of referring physicians as well as ICs currently implanting to develop customer segmentation model.
  • Development of awareness, education and trial programs based on needs of the segmentation model for referring physicians, ICs based on adoption stage.
  • Development of franchise marketing plans, product launch plans and marketing/business strategies and tactics to drive business.
  • Working with customers, the field and geographic partners to identify opportunities to improve the procedure.
  • Working with the clinical marketing and the clinical function to drive publication strategy and podium strategy.

EDUCATION AND EXPERIENCE YOU’LL BRING

  • Strong influence management skills—effectively influences a wide variety geographies/cultures including Europe, Asia Pacific, Japan, Australia and Canada and functions including regulatory, sales, marketing, research, manufacturing and other cross functional Uses conflict resolution skills to achieve results through cross functional groups.
  • Excellent communication skills—has frequent contact with key opinion leaders and broad customer contact as well as interfaces with senior-level management from cross functional groups and geographies to facilitate product related decisions.
  • Strong team player—ability to work as a key member of the global marketing team who is accountable to global marketing team as well as the product division and geographical marketing.
  • Strong leadership skills—ability to function as the marketing “lead” on therapy, procedure and pipeline development.
  • Project management skills—ability to manage complex projects and programs.  Ability to pull the appropriate level, functional and geographic functions together to support initiatives.
  • Analytical skills—ability to develop therapy and disease models, market and customer segmentation, pricing strategies/models and business metrics.

Key skills/experience preferred:

  • Knowledge of cardiovascular disease, physiology and products
  • Experience in medical device product marketing and therapy development.
  • Knowledge/experience with customer base—cardiologists, cardiac surgeons, nurses
  • Understanding of implantable medical products clinical and regulatory process and environments
  • Travel requirements up to 30%

Education/experience level required:

  • 5+ years in product planning or product marketing
  • Advanced knowledge in cardiovascular disease or medical devices
  • BS/BA in engineering, health sciences, marketing, business
  • MBA

Apply Now

* Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives:  www.abbottbenefits.com

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.



The base pay for this position is $144,100.00 – $288,300.00. In specific locations, the pay range may vary from the range posted.

Job Skills

  • customer segmentation strategy
  • product marketing
  • marketing planning
  • marketing strategies
  • product planning
  • clinical marketing
  • product launch
  • team leadership
  • project management skills
  • manage complex projects
  • market research
  • project management
  • key opinion leaders
  • therapy development
  • health sciences
  • influence management
  • pipeline development
  • procedure development strategies
  • procedure development
  • awareness strategy development
  • conflict resolution
  • mba

Additional Information

Who We Are

PUT YOUR TALENTS TO WORK

Abbott values the leadership skills developed through military service and we have a broad range of functional areas to put your talents to work. Our organization is making a difference in the lives of the people we serve with a diverse offering of healthcare products. We have a strong veteran employee community to help with your transition from the military to the corporate world.

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