Global Franchise Director, CRM

Join the Abbott Cardiac Rhythm Management team to make a significant impact on the lives of patients worldwide by bringing cutting-edge technologies to market.

The Global Franchise Director for Low Voltage Technologies will lead the strategic vision and execution for our low voltage therapies, including traditional pacemakers, physiologic pacing,  and our leadless therapies. This role is pivotal in driving the global strategy, ensuring the delivery of life-saving technologies, and managing a high-performing team of upstream and downstream marketers. The ideal candidate will possess strong leadership skills, the ability to think strategically, and the capability to lead the seamless execution of launch plans and ongoing marketing activities that deliver business results.

Key Responsibilities:

• Strategic Leadership: Develop and implement the global marketing strategy, value propositions, and marketing initiatives for leadless and traditional low voltage therapies.
• Team Management: Lead and mentor a team of high-performing individuals, providing both informal and formal coaching to align with organizational objectives.
• Market Growth: Identify growth opportunities, prioritize initiatives, and develop business cases to support R&D and Business Development, including M&A activities.
• Stakeholder Collaboration: Work closely with internal and external stakeholders, including global, regional, and local markets, field sales force, technology, legal, regulatory, medical affairs, public affairs, executive management, creative departments, vendors, and healthcare professionals.
• Strategic Planning: Lead both long-term (3-5 years) and short-term (annual) strategic planning, including analysis, recommendations, and presentations to senior leadership.
• Customer Focus: Act as the voice of the customer within the organization, leading market research and intelligence efforts to inform strategy and tactical decisions.
• Execution: Translate insights and analysis into effective value propositions and ensure alignment across the organization to deliver these propositions.
• Pricing Strategy: Develop and lead global pricing strategies, tools, and insights to enhance margins.
• R&D Development: Drive the research and development of the next-generation platform for leadless and low-voltage therapies. Collaborate with R&D teams to ensure innovative solutions meet market needs and regulatory requirements.  Ensure target product profiles are met to drive leading market share attainment.
• Launch Excellence: Oversee the execution of launch plans to ensure successful global product launches. Develop and implement best practices for launch excellence, including cross-functional coordination, market readiness, and post-launch evaluation.
• Upstream and Downstream Activities: Manage both upstream and downstream marketing activities, ensuring a cohesive strategy from product development through to market launch and beyond.
• Global Collaboration: Foster strong relationships with global teams to ensure alignment and successful implementation of marketing strategies across different regions.
• Tiering Strategy: Develop and implement tiering strategies to effectively position products in various market segments.
• And other duties as assigned.

Qualifications:

• Minimum 12- 15 years of experience with progressive responsibility in medical devices, healthcare, diagnostics, brand management, or healthcare marketing.
• Proven ability to interact directly with executive leadership to drive strategy and investment decisions.
• Strong strategic marketing acumen and experience in leading upstream and/or downstream marketing functions.
• Expertise in insight-based strategic marketing communications development.
• Deep understanding of both US and international markets.
• Demonstrated ability to lead and develop teams and collaborate with cross-functional teams.
• Proven ability to develop and execute complex strategic business and marketing plans.
• Familiarity with primary and secondary market research and data analysis.
• Experience and proficiency with P&L and budget management.
• Ability to travel approximately 40%, including internationally.
• BS/BA in Marketing or a related field; advanced degree preferred.

The base pay for this position is $197,300.00 – $394,700.00. In specific locations, the pay range may vary from the range posted.

• stakeholder management
• budget management
• product launch management
• global marketing
• medical device
• implantable
• pricing strategy
• p&l management
• global team leadership
• presentation skills
• upstream and downstream marketing
• secondary market research
• market development
• market intelligence
• tiering strategy
• business case development
• product lifecycle
• medical device marketing
• strategic marketing
• portfolio management
• brand management