Digital Marketing Group Manager

Digital Marketing Group Manager

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to:

• Career development with an international company where you can grow the career you dream of.
• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with a high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

Structural Heart Business Mission: Why We Exist

Our business purpose is to restore health and improve quality of life by designing and providing device and management solutions for treating structural heart disease.

We’re leading the way for structural heart therapies and challenging current treatment options to change the course of patient care. Our comprehensive portfolio is designed to treat a broad range of patients with structural heart diseases, from infants to elderly patients. We’re setting a new standard of care as we relentlessly focus on delivering better solutions to more patients.

www.structuralheart.abbott

The Digital Marketing Group Manager will be responsible for setting and driving the digital strategy, planning and daily execution of content marketing activities to drive awareness and engagement of HCPs and patients across the entire Structural Heart business unit. To do this, this team member will maintain a broad understanding of Abbott's capabilities and technologies in digital marketing, as well as the latest trends in emerging media and digital channels and make recommendations on how to optimize our presence in these channels. The team member will focus on digital content strategy, planning, creation, deployment, and optimization.  This role will work with corporate teams, cross-divisional marketing organizations, product teams and lead key agency relationships to create and maintain editorial and campaign calendars to ensure the objectives of Abbott’s digital content marketing programs are met through online, social, mobile, and email channels.

This role can reside in Structural Heart (SH) headquarters in Santa Clara, California or in Plymouth, Minnesota and will be expected to work closely with the Global Marketing leadership team. 

What You Will Do

• Leads and executes the development of content marketing planning and execution capabilities across web, online media, social, mobile, and email. 
• Defines the roadmap for division content management tools and processes. 
• Serves as the in-house SME for digital content marketing including following corporate governance/compliance, setting divisional content strategy, receiving necessary content approvals as well providing input for design, SEO, and relevant analytics. 
• Develops and manages templates, assets, and best-practices content development and deployment across the digital ecosystem that results in maximum engagement with segmented audiences. 
• Plans and executes inbound content marketing campaigns (sometimes directly and sometimes with the operational support of agencies) in support of business strategy utilizing best practices from across our industry and beyond. 
• Derives actionable insight from analytics tools to constantly test and optimize our content; include A/B testing when applicable. 
• Possesses deep practical knowledge of these tools, concepts and methodologies within a regulated industry, preferably Medical Device or related healthcare sector.
• Works closely with internal digital peers to ensure governance and platform alignment. 
• Owns digital agency, media agency and other vendor relationships that apply to content creation and deployment.  
• Influences and educates stakeholders on digital best practices and insights.

Required Qualifications

• Bachelor’s degree in Business, Marketing, Communications or equivalent.
• 8+ years of marketing experience with strong digital emphasis.
• 3+ years creating and executing digital strategies/content dev for web, paid, social, and email within med device/healthcare.
• Experience in both the HCP and DTC markets.
• Experience with marketing automation/CRM - Marketo preferred.
• Experience working with content management systems and experience working with technical team members (i.e. business analysts, IT and developers) to execute web projects.
• Experience executing analytics projects or working in close collaboration with an analytics team (knowledge of Google Analytics, and other analytics programs).
• Strong writing, proofing and editing skills within the digitally focused environment including the ability to create shareable content.
• Possess thorough understanding of the digital space as it relates to: principles of digital customer experience/UX design, management of digital assets including meta data; social media; paid search and SEO best practices. 

Key Attributes Considered Necessary for Success:

• Ability to work collaboratively, internally and externally.
• Flawless attention to detail; highly organized.
• Ability to manage/prioritize multiple projects and adapt to a changing, fast-paced environment.
• Must possess excellent oral and written communication skills.

Apply Now

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives:  www.abbottbenefits.com

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott, and on X @AbbottNews.

The base pay for this position is $148,700.00 – $297,300.00. In specific locations, the pay range may vary from the range posted.

• digital marketing strategy
• content marketing
• content management systems
• seo
• analytics tools
• google analytics
• marketing automation
• digital content creation
• crm
• marketo
• digital asset management
• social media marketing
• paid search
• stakeholder management
• template development
• project management
• content optimization
• editorial calendar management
• campaign management