Brand Manager, Pediatric Nutrition - PediaSure - Columbus, OH Job
Job Description Job Attributes+
Columbus, OH, US
40 hours per week
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries.
Job Title: Brand Manager, Pediatric Nutrition – PediaSure
Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:
Career development with an international company where you can grow the career you dream of.
Free medical coverage for employees* via the Health Investment Plan (HIP) PPO
An excellent retirement savings plan with high employer contribution
Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
The Brand Manager, Pediatric Nutrition-PediaSure position works out of our Columbus, OH location in the Nutrition Division. Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure®, Glucerna® and ZonePerfect® – to help get the nutrients they need to live their healthiest life.
The Brand Manager is responsible for managing and implementing business strategies and tactics to effectively support delivery of business objectives, including net sales, share growth and profit margin for the PediaSure business. Additional responsibilities include demand and consumer insight generation, strategic and tactical planning, CRM program ownership, agency leadership, brand performance analysis, reporting findings and actionable recommendations to senior leadership, initiative management, fiscal management, and contingency planning.
What You’ll Work On
Drive Consumer Demand:
Lead Brand fundamentals: brand ladder, consumer targeting, brand equity performance and optimizations
Own content and creative strategy, development and execution
Responsible for campaign and Back-to-School amplification
Launch commercial or product innovation into market
PediaSure Rewards (CRM) Program:
Create 3-year strategic plan, inclusive of agency/partner management
Develop consumer journey, contact strategy and content development
Identify key performance indicators and partner with internal and external partners on monthly dashboards and performance communication with leadership
Business planning/brand stewardship:
Manage the alignment and adherence to annual communication calendar and tactics, including agency briefings, internal leadership alignment and measurement plans.
Collaborate with internal and external stakeholders to achieve objectives. These groups may include external customers and consumers, Area Marketing, Affiliate Marketing, R&D, Regulatory Affairs, Manufacturing, Logistics, Public Affairs, Legal, Medical, Executive Management and external vendors or agencies.
Collaborate with core brand team and cross-functional areas to ensure initiatives are supported by robust go to market plans.
Evaluate in-market performance of programs to ensure that they are delivering against expectations and business objectives and proactively recommend action to continuously improve key measures.
Identify test and learns and future research needs to aid in plan/ long- range plan development.
Analyze marketing programs, opportunities and contingency plans and recommend optimizations to senior management and gain alignment.
BA/BS Degree in Marketing
4+ years of progressively responsible brand/product management experience in either health care/OTC marketing, consumer packaged goods marketing, or a combination of the two.
Demonstrated effective leadership competencies, including leadership in project management.
Demonstrated leadership with agencies including constructive feedback and fast paced decision making.
Financial and budget management experience and skills.
Resourceful marketer with the independence to find solutions to business problems and then act on them to drive results.
Proven ability to develop and execute complex strategic business plans.
Ability to translate insights into actions & brand implications.
Effective communication and presentation skills with the ability to interact directly clearly, concisely, and confidently with senior leadership to influence business strategy and investment decisions.
Ability to collaborate with cross-functional teams to attain business objectives.
Strong analytical skills and KPI tracking capabilities.
Applies data to support business decisions, strategies, contingency plans, and to provide direction to others.
Ability to collaborate with cross-functional teams to attain business objectives. Willing to support others and share best-practices.
Capable of successfully managing multiple projects and priorities simultaneously
MBA strongly preferred due to the business complexity and strategic focus of the position.
* Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.
Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.
The base pay for this position is $90,700.00 – $181,300.00. In specific locations, the pay range may vary from the range posted.
- affiliate marketing
- product innovation
- consumer packaged goods marketing
- product management
- public affairs
- marketing programs
- leadership alignment
- analytical skills
- fiscal management
- consumer insight generation
- kpi tracking
- content development
- project management
- creative strategy
- contact strategy
- medical science
- agency leadership
- executive management
- senior leadership
Who We Are
PUT YOUR TALENTS TO WORK
Abbott values the leadership skills developed through military service and we have a broad range of functional areas to put your talents to work. Our organization is making a difference in the lives of the people we serve with a diverse offering of healthcare products. We have a strong veteran employee community to help with your transition from the military to the corporate world.