Brand Manager – Marketing Design - Columbus, OH

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries.

Job Title

Brand Manager – Marketing Design

About Abbott

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:

• Career development with an international company where you can grow the career you dream of .

• Free medical coverage for employees* via the Health Investment Plan (HIP) PPO

• An excellent retirement savings plan with high employer contribution

• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.

• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.

• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

This Brand Manager – Marketing Design works out of our Columbus, OH location in the Nutrition Division.

The Brand Manager leads and directs all marketing activities for the assigned product line(s) or business including P&L inputs. Responsible for the development, management, and execution of strategies, innovation, and tactical programs to effectively achieve commercialization, profit margin and business plan objectives. Additional responsibilities include innovation development, new campaign development and commercialization, media management, equity management, strategic & tactical business planning, Advertising Promotion & Gratis (AP&G) budget management, agency leadership, market segmentation, and project management.

What You’ll Work On

• Identify new opportunities and direct all consumer marketing activity for an Abbott Nutrition brand

• Establish marketing strategies for product(s) including advertising/promotions, pricing strategy, distribution channel management, product development, consumer tactical plan development and execution

• Develop brand/portfolio equity, positioning, campaign ideas

• Manage the development of and adherence to annual communication calendar including agency briefings, internal leadership alignment and financial document stewardship

• Identify market opportunities based on target consumer segments and develop unique communications strategies to win with them

• Identify future research needs to aid in plan/ long- range plan development

• Evaluate in market performance of programs to ensure that they are delivering against expectations and business objectives and proactively recommend action to continuously improve key measures

• Participate in the development of business plans, identify areas of concern, and modify marketing programs to address changes in the marketplace

• Support development of long-term innovation portfolio pipeline, in partnership with cross functional team.

• Determine and manage the allocation of product budget to maximize ROI.

• Present brand and marketing programs to Senior Management

• Collaborate with the Innovation and Delivery teams to ensure innovations are supported by robust go to market plans

• Competitive campaign monitoring and reporting

• Collaborate with internal and external stakeholders to achieve objectives. These groups include external customers and consumers, Field Sales, Research and Development, Regulatory Affairs, Manufacturing, Logistics, Public Affairs, Marketing and Executive Management and external vendors or agencies.

ACCOUNTABILITY / SCOPE / BUDGET:

• Selected candidate will be accountable for developing and executing strategic and tactical objectives associated with driving Adult Nutrition brand sales. Actions and decisions will affect attainment of financial goals and objectives.

Required Qualifications

• BA/BS Degree in Marketing

• MBA strongly preferred due to the business complexity and strategic focus of the position.

• 4+ years of progressively responsible product management experience in either health care/OTC marketing, consumer packaged goods marketing, or a combination of the two.

• Demonstrated effective leadership competencies, including leadership in project management

• Demonstrated leadership with agencies including constructive feedback and fast paced decision making

• Financial and budget management experience and skills.

• Resourceful marketer with the independence to find solutions to business problems and then act on them to drive results

• Proven ability to develop and execute complex strategic business plans.

• Ability to translate insights into actions & brand implications.

• Effective communication and presentation skills with the ability to interact directly clearly, concisely and confidently with senior leadership to influence business strategy and investment decisions

• Ability to collaborate with cross-functional teams to attain business objectives.

• Strong analytical skills and KPI tracking capabilities

• Applies data to support business decisions, strategies, contingency plans, and to provide direction to others

• Ability to collaborate with cross-functional teams to attain business objectives. Willing to support others and share best-practices

• Capable of successfully managing multiple projects and priorities simultaneously

Preferred Qualifications

• MBA strongly preferred.

Travel: 10%

Apply Now

* Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives:  www.abbottbenefits.com

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.

The base pay for this position is $90,700.00 – $181,300.00. In specific locations, the pay range may vary from the range posted.

• product management
• consumer marketing
• consumer packaged goods marketing
• marketing activities
• marketing programs
• pricing strategy
• advertising
• media management
• product development
• market segmentation
• channel management
• field sales
• business strategy
• marketplace
• innovation development
• campaign development
• business planning
• business plan
• executive management
• agency leadership
• strategic business plans
• leadership alignment
• analytical skills
• public affairs
• project management
• logistics
• stewardship
• kpi
• decision making
• kpi tracking