Brand Manager, Ensure - Columbus, OH

Job Title

Brand Manager – Ensure

About Abbott

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:

• Career development with an international company where you can grow the career you dream of.

• Free medical coverage for employees* via the Health Investment Plan (HIP) PPO

• An excellent retirement savings plan with high employer contribution

• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.

• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.

• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

The Brand Manager, Ensure position works out of our Columbus, OH location in the Nutrition Division.

The Brand Manager will lead and direct all marketing activities for Ensure Nutritional Drinks with primary responsibility for its retail delivery.  Responsible for Ensure’s short and long-term retail distribution, trade & national promotion strategy and execution.  This includes general business management, influencing sales negotiations and leading commercialization of innovations to achieve financial commitments and marketing objectives.   Closely partners with retail sales, shopper, category, finance, supply and analytics teams.  

What You’ll Work On

• Track and understand financial, consumption, pricing, program/promotion, budget and supply performance and drivers; Demonstrate ability to adjust plans based on market dynamics and agile business management to meet quarterly and annual goals.

• Identify risks, opportunities and define and align leadership to actionable gap solves.

• Drive salesforce effectiveness through integrated planning, national sales mtgs and operational excellence

• Build continuous learning plans for consumer, shopper, competitive, category and industry insights to create winning strategies that positively impact brand growth. 

• Lead broader retail brand team on trade promotions work assignments and tasks, provide direction and manage timeline milestones to achieve KPIs and desired objectives.   

• Lead and continuously develop an effective working relationship with the extended brand and sales community, operations and key stakeholders

• Travel: 20%

Required Qualifications

• 5- 8 years’ experience in either Pharma/Healthcare or Consumer Packaged Goods brand management.

• Education Requirements: BA/BS Degree in marketing, business or business analytics. MBA preferred.

• Preferred 2 or more years managing a brand management team

• Must possess the ability to apply basic marketing concepts (e.g., brand positioning, brand architecture, SWOT Analysis, competitive assessment, marketing objectives/strategies, consumer segmentation) used in the development of marketing plans. 

• Strong analytical acumen and in-depth knowledge of P&L interdependencies to identify and evaluate key business issues and drivers.

• Knowledge of syndicated sources (e.g., AC Nielsen, IRI, CCT+, Home Scan)

• Demonstrated effective leadership competencies.

• Demonstrated success in project management.

• Proven ability to develop and execute complex strategic business plans.

• Strong communication and presentation skills.

• Ability to collaborate with cross-functional teams to attain business objectives.

Apply Now

* Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives:  www.abbottbenefits.com

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.

The base pay for this position is $90,700.00 – $181,300.00. In specific locations, the pay range may vary from the range posted.

• brand management
• brand architecture
• brand positioning
• trade promotions
• marketing concepts
• marketing plans
• marketing activities
• gap
• agile
• consumer segmentation
• integrated planning
• strategic business plans
• competitive assessment
• business management
• effective leadership
• development
• ppo
• business analytics
• market dynamics
• project management
• salesforce
• retail distribution
• p&l
• cct
• retail sales