Brand Manager, Adult Nutrition - HCP Marketing

About Abbott

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:

• Career development with an international company where you can grow the career you dream of.

• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.

• An excellent retirement savings plan with high employer contribution

• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.

• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.

• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure®, Glucerna® and Juven® – to help get the nutrients they need to live their healthiest life.

Our location in Columbus, OH currently has an opportunity for a Brand Manager, Adult Nutrition - HCP Marketing.
 

This person will be responsible for the development and management of strategies and programs to effectively achieve commercialization, profit margin and business plan objectives. Key responsibilities include managing marketing activity for Specialty Clinic Healthcare Professionals, and leading reporting and analytics for the Therapeutic Nutrition Adult Institutional business. Additional responsibilities include quarterly business strategic and tactical planning, monthly reporting, data analysis for program optimizations, agency leadership, vendor management, and budgeting.

What You'll Work On:

• Responsible for managing marketing activity for Therapeutic Nutrition (TN) Specialty Healthcare Professionals (HCPs) in the US including gratis, coupon strategy and material creation, and Field Sales Force execution/ sales direction

• Manages Adult Institutional Field Sales Force budget and partners with Brand team to align on input for forecast models and financial decisions

• Collaborates with extended brand team to execute creative and messaging consistent with Masterbrand strategy, positioning, and brand standards

• Responsible for monthly Adult Institutional HCP/Field Sales Force reporting and analysis across brands including creating & updating monthly performance dashboards for key KPIs to inform Brand, Cross functional, and Leadership teams of results and insights

• Responsible for Sales Meeting execution for Specialty HCPs

• Leads monthly call with Brands and select Field Reps, captures and publishes actions items, and is responsible for consulting with brands to develop agendas

• Collaborate with internal and external stakeholders to achieve objectives.  These groups may include the HCP Sales team, Sales and Commercial Operations and Analytics, Medical, Regulatory Affairs, Finance, Public Affairs, Legal, R&D, Sr. Leaders, Global Abbott Partners and external vendors or agencies

• Identify risks, opportunities and define and align leadership to actionable gap solves

• Travel: 10%

Required Qualifications:

• Bachelor's degree in Marketing, Business, or related field; MBA preferred

• 2-5 years of brand management, HCP sales or business analytics experience.  Preferred experience in healthcare or food and beverage industry

• 2+ years of demonstrated leadership of cross-functional teams

• Time and project management skills, including the ability to work on multiple projects at the same time

• Strong analytical skills and attention to detail

• An ability to think strategically and develop annual plans and financial commitments

• An understanding of trends and an ability to respond to changing customer and HCP needs

• Creativity and an ability to produce innovative and original ideas; Intellectual curiosity

• The ability to manage and allocate budgets

• Written and verbal communication skills

• Experience with and an understanding of market research and data

• Sales experience a plus

Apply Now

Learn more about our benefits that add real value to your life to help you live fully:  www.abbottbenefits.com

Follow your career aspirations to Abbott for diverse opportunities with a company that provides the growth and strength to build your future. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal

The base pay for this position is $99,300.00 – $198,700.00. In specific locations, the pay range may vary from the range posted.

• brand management
• healthcare marketing
• data analysis
• budget management
• project management
• market research
• sales strategy
• stakeholder management
• financial planning
• performance dashboard creation
• vendor management
• agency management
• strategic planning
• creative development
• trend analysis