Brand Manager, Adult Institutional - Columbus, OH

Job Title

Brand Manager – Adult Institutional

About Abbott

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:

• Career development with an international company where you can grow the career you dream of.

• Free medical coverage for employees* via the Health Investment Plan (HIP) PPO

• An excellent retirement savings plan with high employer contribution

• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.

• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.

• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

Our location in Columbus, OH currently has an opportunity for a Brand Manager, Adult Institutional specifically for Specialty Clinics, and Field Sales Force Effectiveness.

The Brand Manager will be responsible for the development and management of strategies and programs to effectively achieve commercialization, profit margin and business plan objectives. Key responsibilities include managing marketing activity for Specialty Clinic Healthcare Professionals, and leading reporting and analytics for the Therapeutic Nutrition Adult Institutional business. Additional responsibilities include quarterly business strategic and tactical planning, monthly reporting, data analysis for program optimizations, agency leadership, vendor management, and budgeting.

What You’ll Work On

• Responsible for managing marketing activity for Therapeutic Nutrition (TN) Specialty Healthcare Professionals (HCPs) in the US including gratis, coupon strategy and material creation, and Field Sales Force execution/ sales direction

• Manages Adult Institutional Field Sales Force budget and partners with Brand team to align on input for forecast models and financial decisions

• Collaborates with extended brand team to execute creative and messaging consistent with Masterbrand strategy, positioning, and brand standards

• Responsible for monthly Adult Institutional HCP/Field Sales Force reporting and analysis across brands including creating & updating monthly performance dashboards for key KPIs to inform Brand, Cross functional, and Leadership teams of results and insights

• Responsible for Sales Meeting execution for Specialty HCPs

• Leads monthly call with Brands and select Field Reps, captures and publishes actions items, and is responsible for consulting with brands to develop agendas

• Collaborate with internal and external stakeholders to achieve objectives.  These groups may include the HCP Sales team, Sales and Commercial Operations and Analytics, Medical, Regulatory Affairs, Finance, Public Affairs, Legal, R&D, Sr. Leaders, Global Abbott Partners and external vendors or agencies

• Identify risks, opportunities and define and align leadership to actionable gap solves

• Travel: 10%

Required Qualifications

• Bachelor's degree in Marketing, Business, or related field; MBA preferred

• 2-5 years of brand management, HCP sales or business analytics experience.  Preferred experience in healthcare or food and beverage industry

• 2+ years of demonstrated leadership of cross-functional teams

• Time and project management skills, including the ability to work on multiple projects at the same time

• Strong analytical skills and attention to detail

• An ability to think strategically and develop annual plans and financial commitments

• An understanding of trends and an ability to respond to changing customer and HCP needs

• Creativity and an ability to produce innovative and original ideas; Intellectual curiosity

• The ability to manage and allocate budgets

• Written and verbal communication skills

• Experience with and an understanding of market research and data

• Sales experience a plus

Apply Now

* Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives:  www.abbottbenefits.com

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.

The base pay for this position is $90,700.00 – $181,300.00. In specific locations, the pay range may vary from the range posted.

• field sales
• brand management
• market research
• agency leadership
• business analytics
• vendor management
• development
• gap
• intellectual curiosity
• commercial operations
• regulatory affairs
• monthly reporting
• public affairs
• project management
• project management skills
• budgeting
• r&d
• business plan

Sorry, this job is closed.