Brand Manager, Adult Institutional - Columbus, OH Job
Job Description Job Attributes+
Columbus, OH, US
Yes, 10 % of the Time
40 hours per week
Brand Manager – Adult Institutional
Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:
Career development with an international company where you can grow the career you dream of.
Free medical coverage for employees* via the Health Investment Plan (HIP) PPO
An excellent retirement savings plan with high employer contribution
A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
Our location in Columbus, OH currently has an opportunity for a Brand Manager, Adult Institutional specifically for Specialty Clinics, and Field Sales Force Effectiveness.
The Brand Manager will be responsible for the development and management of strategies and programs to effectively achieve commercialization, profit margin and business plan objectives. Key responsibilities include managing marketing activity for Specialty Clinic Healthcare Professionals, and leading reporting and analytics for the Therapeutic Nutrition Adult Institutional business. Additional responsibilities include quarterly business strategic and tactical planning, monthly reporting, data analysis for program optimizations, agency leadership, vendor management, and budgeting.
What You’ll Work On
Responsible for managing marketing activity for Therapeutic Nutrition (TN) Specialty Healthcare Professionals (HCPs) in the US including gratis, coupon strategy and material creation, and Field Sales Force execution/ sales direction
Manages Adult Institutional Field Sales Force budget and partners with Brand team to align on input for forecast models and financial decisions
Collaborates with extended brand team to execute creative and messaging consistent with Masterbrand strategy, positioning, and brand standards
Responsible for monthly Adult Institutional HCP/Field Sales Force reporting and analysis across brands including creating & updating monthly performance dashboards for key KPIs to inform Brand, Cross functional, and Leadership teams of results and insights
Responsible for Sales Meeting execution for Specialty HCPs
Leads monthly call with Brands and select Field Reps, captures and publishes actions items, and is responsible for consulting with brands to develop agendas
Collaborate with internal and external stakeholders to achieve objectives. These groups may include the HCP Sales team, Sales and Commercial Operations and Analytics, Medical, Regulatory Affairs, Finance, Public Affairs, Legal, R&D, Sr. Leaders, Global Abbott Partners and external vendors or agencies
Identify risks, opportunities and define and align leadership to actionable gap solves
Bachelor's degree in Marketing, Business, or related field; MBA preferred
2-5 years of brand management, HCP sales or business analytics experience. Preferred experience in healthcare or food and beverage industry
2+ years of demonstrated leadership of cross-functional teams
Time and project management skills, including the ability to work on multiple projects at the same time
Strong analytical skills and attention to detail
An ability to think strategically and develop annual plans and financial commitments
An understanding of trends and an ability to respond to changing customer and HCP needs
Creativity and an ability to produce innovative and original ideas; Intellectual curiosity
The ability to manage and allocate budgets
Written and verbal communication skills
Experience with and an understanding of market research and data
Sales experience a plus
* Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.
Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
The base pay for this position is $90,700.00 – $181,300.00. In specific locations, the pay range may vary from the range posted.
- field sales
- brand management
- market research
- agency leadership
- business analytics
- vendor management
- intellectual curiosity
- commercial operations
- regulatory affairs
- monthly reporting
- public affairs
- project management
- project management skills
- business plan
Sorry, this job is closed.
Who We Are
PUT YOUR TALENTS TO WORK
Abbott values the leadership skills developed through military service and we have a broad range of functional areas to put your talents to work. Our organization is making a difference in the lives of the people we serve with a diverse offering of healthcare products. We have a strong veteran employee community to help with your transition from the military to the corporate world.