Brand Manager, Adult Institutional - Columbus, OH

Job Title

Brand Manager – Adult Institutional

About Abbott

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:

• Career development with an international company where you can grow the career you dream of .

• Free medical coverage for employees* via the Health Investment Plan (HIP) PPO

• An excellent retirement savings plan with high employer contribution

• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.

• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.

• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

Our location in Columbus, OH currently has an opportunity for a Brand Manager, Adult Institutional specifically for External Engagement and Clinical Liaisons

The Brand Manager is the primary point of contact for, and is responsible for developing, directing, and leading the strategic relationship of Abbott Nutrition with leaders of key professional associations and other relevant professional organization stakeholders. Initiates strategic programs, partnerships, and joint ventures to cultivate and extend nutrition in the healthcare market. Leads all non-accredited educational programming and personal/non-personal promotion of programs, aligning strategy and focus to organizational objectives. Responsible for KOL development, Speakers bureau, conferences, associations, and Clinical Liaison strategy and execution. 

What You’ll Work On

• Identify risks, opportunities and define and align leadership to actionable gap solves

• Association partnership identification and relationship management

• Speaker/Key Opinion Leader (KOL) identification, training and management

• External Engagement program development (ie roundtables) and KPI tracking

• Clinical Liaison Messaging/resources (ie. national webinars) and direction

• External Engagement budget management

• Lead and continuously develop an effective working relationship with the extended brand and sales team, operations and key stakeholders

• Travel: 20%

Required Qualifications

• Bachelor's degree in Marketing, Business, or related field; MBA preferred

• 2-5 years of brand management, HCP sales or business analytics experience.  Preferred experience in healthcare or food and beverage industry

• 2+ years of demonstrated leadership of cross-functional teams

• Time and project management skills, including the ability to work on multiple projects at the same time

• Strong analytical skills and attention to detail

• An ability to think strategically and develop annual plans and financial commitments

• An understanding of trends and an ability to respond to changing customer and HCP needs

• Creativity and an ability to produce innovative and original ideas; Intellectual curiosity

• The ability to manage and allocate budgets

• Written and verbal communication skills

• Experience with and an understanding of market research and data

• Sales experience a plus

Apply Now

* Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives:  www.abbottbenefits.com

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.

The base pay for this position is $90,700.00 – $181,300.00. In specific locations, the pay range may vary from the range posted.

• strategic programs
• speakers bureau
• business analytics
• brand management
• market research
• relationship management
• strategic relationship
• project management
• budget management
• project management skills
• gap
• kpi
• intellectual curiosity
• joint ventures
• kol development
• program development
• clinical liaison