Brand Manager, Adult Institutional - Columbus, OH Job
Job Description Job Attributes+
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Job ID
31069728
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Req #
ABLAUS31069728ENUSEXTERNAL
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Job Location
Columbus, OH, US
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Job Category
Marketing
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Job Type
Full time
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Travel
Yes, 10 % of the Time
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Schedule
40 hours per week
Job Title
Brand Manager – Adult Institutional
About Abbott
Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:
Career development with an international company where you can grow the career you dream of .
Free medical coverage for employees* via the Health Investment Plan (HIP) PPO
An excellent retirement savings plan with high employer contribution
Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
The Opportunity
Our location in Columbus, OH currently has an opportunity for a Brand Manager, Adult Institutional specifically for External Engagement and Clinical Liaisons
The Brand Manager is the primary point of contact for, and is responsible for developing, directing, and leading the strategic relationship of Abbott Nutrition with leaders of key professional associations and other relevant professional organization stakeholders. Initiates strategic programs, partnerships, and joint ventures to cultivate and extend nutrition in the healthcare market. Leads all non-accredited educational programming and personal/non-personal promotion of programs, aligning strategy and focus to organizational objectives. Responsible for KOL development, Speakers bureau, conferences, associations, and Clinical Liaison strategy and execution.
What You’ll Work On
Identify risks, opportunities and define and align leadership to actionable gap solves
Association partnership identification and relationship management
Speaker/Key Opinion Leader (KOL) identification, training and management
External Engagement program development (ie roundtables) and KPI tracking
Clinical Liaison Messaging/resources (ie. national webinars) and direction
External Engagement budget management
Lead and continuously develop an effective working relationship with the extended brand and sales team, operations and key stakeholders
Travel: 20%
Required Qualifications
Bachelor's degree in Marketing, Business, or related field; MBA preferred
2-5 years of brand management, HCP sales or business analytics experience. Preferred experience in healthcare or food and beverage industry
2+ years of demonstrated leadership of cross-functional teams
Time and project management skills, including the ability to work on multiple projects at the same time
Strong analytical skills and attention to detail
An ability to think strategically and develop annual plans and financial commitments
An understanding of trends and an ability to respond to changing customer and HCP needs
Creativity and an ability to produce innovative and original ideas; Intellectual curiosity
The ability to manage and allocate budgets
Written and verbal communication skills
Experience with and an understanding of market research and data
Sales experience a plus
* Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.
Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.
The base pay for this position is $90,700.00 – $181,300.00. In specific locations, the pay range may vary from the range posted.
Job Skills
- strategic programs
- speakers bureau
- business analytics
- brand management
- market research
- relationship management
- strategic relationship
- project management
- budget management
- project management skills
- gap
- kpi
- intellectual curiosity
- joint ventures
- kol development
- program development
- clinical liaison
Additional Information
Who We Are
PUT YOUR TALENTS TO WORK
Abbott values the leadership skills developed through military service and we have a broad range of functional areas to put your talents to work. Our organization is making a difference in the lives of the people we serve with a diverse offering of healthcare products. We have a strong veteran employee community to help with your transition from the military to the corporate world.